weather
analytics for
small business

Small businesses like a microbrewery or coffee shop can live and die with the weather. A cold winter can dramatically increase coffee sales, while hot weather year round favors beer sales. We know first hand since we've worked with the big firms for the past 20 years predicting the weather and their sales a YEAR-AHEAD!

We can't change the weather, but we can help you plan for it. Our accurate year-ahead weather forecasts and predictive analytics for small businesses let you confidently plan your sales trends, advertising timing, staffing, pricing, promotions and more months ahead of time. Learn more about our weather data analytics below.

the power of 1° degree® for SMBs

the power of 1° degree® for SMBs

BrewCast™ - Coffee and BrewCast™ - Beer are daily email and web-based reports that tell you what will happen with the weather and sales today, next week, and most importantly, a year-ahead. We've taken our domain knowledge working with big Fortune 500 beer and beverage companies on how every 1F change year-over-year influences hot and cold beverage categories. Then we marry that with our industry leading year-ahead weekly weather forecasts, anywhere on Earth, to provide you the expected trends in coffee and beer sales out A YEAR. If the long-range BrewCast™ outlook shows a strong period for sales, that would be a good time to have more inventory and layer on advertising. If the weather is unfavorable, you'll need to give the consumer a reason to buy with a price incentive.
  • Time advertising and marketing campaigns to the precise weather conditions
  • Better estimate your sales trends for the year-ahead
  • Know when to plan a big outdoor event in the right weather
  • Proactive not Reactive planning like the Fortune 500 companies

Weathertrends360's short-range and YEAR-AHEAD coffee weather analytics (Coffee Cast ™) are now available on the Spartera Marketplace. Spartera provides ready-to-use calculations, visualizations and business intelligence analytics for the coffee retail and supply chain industries to address specific operational challenges...a YEAR-AHEAD.


Visit the Spartera - WeatherTrends360 Marketplace for a Free trial on everything coffee weather.



 

BrewCast™ in the NEWS

BrewCast™ in the NEWS

The $412,000 Question Every Coffee Shop Owner Should Ask: Can Weather Analytics Turn Waste Into Profit?
A regional coffee franchise discovered that weather variability was costing them $216,000 annually in waste and lost sales—despite having consistent foot traffic and strong brand loyalty.
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02 Sep 2024 How Microbreweries Are Using Year-Ahead Weather Forecasts To Project Sales
One of the tools gaining traction among microbreweries is BrewCast™. This tool was designed to provide highly accurate, long-term weather forecasts tailored specifically to the needs of small brewers.
Read More
28 Aug 2024 BrewCast™ looks to assist craft brewers
weathertrends 360 discusses the company's newest offering BrewCast™, a platform to assist microbreweries operate their business around year-ahead weather.
Read More


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