IN THE PRESS

Major chains now factor weather conditions into promotional strategies, inventory decisions, and advertising campaigns.

Every quarter, hundreds of businesses from the Fortune 500 to Main Street will blame the weather in part for lower sales or earnings. Retail, seasonal manufacturers, agriculture, tourism and more all have to show growth, or Wall Street and investors will sell or downgrade a stock for unmet expectations.

Now just 10 days away, Election Day is fast approaching, and the weather forecast for the historic day is coming into better focus.

Hurricane Milton is bearing down on Florida as the storm is forecasted to make landfall on the state's Gulf Coast Wednesday night. Initially raised to a Category 5 in days prior, Milton has been downgraded back to a Category 4 as it nears Florida.

Subtle weather shifts can make or break businesses. Year-ahead forecasts can offer businesses a competitive edge in planning inventory, avoiding losses and driving profits.

Year-ahead weather forecasting can help companies better plan their strategy amid uncertain times, writes Bill Kirk.

Weather Trends 360 conducts long-range forecasts for businesses, explaining weather and how that can affect any particular business.

'Captain' Bill Kirk, CEO of weathertrends360, joins Forecasting with Friends to talk about long-term weather trends for the area!

One of the tools gaining traction among microbreweries is BrewCast™. This tool was designed to provide highly accurate, long-term weather forecasts tailored specifically to the needs of small brewers.

weathertrends 360 discusses the company's newest offering BrewCast™, a platform to assist microbreweries operate their business around year-ahead weather.

Bill Kirk, WeatherTrends International, on the companies that could be affected by what could be a 'historic' hurricane season. With CNBC’s Melissa Lee and the Fast Money traders, Guy Adami, Tim Seymour, Karen Finerman and Pete Najarian.

Bill Kirk, CEO of WeatherTrends, discusses the outlook for the spring season.

Bill Kirk, CEO & Co-founder of Weathertrends360, talks Thanksgiving food supply shortages relating to weather and production.

In his presentation, CEO of Weather Trends International Bill Kirk talks about how his company can help businesses answer key questions related to manufacturing, inventory, product mix, advertising, and more.

Bill Kirk speaks to “Marketplace” host Amy Scott about how the weather affects consumer behavior.

Reliable year-ahead forecasts would be invaluable to retailers. "Once merchandise has been put out for the season," said Sucharita Kodali, an analyst and executive at Forrester research, "the cake is baked."

JPMorgan retail analyst Matthew Boss sees the rare winners of brick-and-mortar retail pursuing two aspects that he believes are key to staying afloat during the rise of e-commerce.

Owler, which has more than 1 million community members, has named Bill Kirk, CEO and co-founder of Weather Trends International Inc., as the No. 17 CEO in the tech industry and No. 32 overall out of 167,000 CEOs that it ranked.

Farmers? What has minding soil and cows to do with data mining? Turns out the world's most ancient occupation, for millennia an exemplar of experience-based decisions by individuals, is now teeming with data geeks.

Weather Trends International was ranked #5 out of thousands of companies for this prestigious award.

What if you had known ahead of time that Hurricane Katrina would come our way in 2005? Or that, in 2007, we'd have a completely out-of-whack year, weather-wise?

Live interview on Canada's pull out of the Kyoto Protocol.

Weather Trends International won their 12th business technology award for Web Site of the year (wt360.com) in the 2011 American Business "Stevie" Awards ceremony on June 20th 2011.

Weather Trends International has released a 99-cent mobile application for the iPhone that lets any user predict long-term weather patterns.

The long range forecasting company Weather Trends International is gearing up to push its brand in the consumer markets with weathertrends360.com

Introducing wt360.com a website helmed by a crack team of meteorologists/fortune-tellers/covert operatives that predicts weather patterns nearly one year out in 195 different countries, online now for your vacation scheming assistance.

The private firm based in Bethlehem, PA, uses technology first developed in the early 1990s, to project temperature, precipitation and snowfall trends up to a year ahead, all around the world, with more than 80% accuracy.