IN THE PRESS


25 Nov 2024 Charge up for holiday travel with electric vehicle battery range calculator
Weather Trends Int'l's EV Charge Calculator Widget helps you predict how the weather will affect your journey.
20 Nov 2024 Fluctuating temperatures can significantly affect how much range an EV can get on a single charge, making it essential for drivers and companies with fleets to plan around weather conditions
Weathertrends360 has been a leading expert in long-range weather forecasting for 22 years. It is the world’s only accurate year-ahead weather forecasting model, powered by 124 years of climate data, with an 85% accuracy rate.
19 Nov 2024 Q&A: Year-ahead Weather Intelligence Key to Navigating Unpredictable Current Climate
While we may debate the causes of the recent rash of unpredictable weather in the U.S. and abroad, we can likely agree that extreme changes are evident.
20 Nov 2024 Is the Northeast Entering Its Wildfire Era?
The New York region is unlikely to ever have as many brush fires as out West. But residents need to be ready for more droughts.
04 Nov 2024 Retailers Turn to Weather Strategies as Climate Changes
Major chains now factor weather conditions into promotional strategies, inventory decisions, and advertising campaigns.
31 Oct 2024 The importance of proactive weather optimization
Every quarter, hundreds of businesses from the Fortune 500 to Main Street will blame the weather in part for lower sales or earnings. Retail, seasonal manufacturers, agriculture, tourism and more all have to show growth, or Wall Street and investors will sell or downgrade a stock for unmet expectations.
28 Oct 2024 Election Day 2024 weather forecast: Will it rain on Nov. 5?
Now just 10 days away, Election Day is fast approaching, and the weather forecast for the historic day is coming into better focus.
21 May 2024 Crisp partners with Weather Trends, empowering CPGs with actionable weather intelligence
ou might figure that sunscreen sales rise when UV levels do, or that hearty soups sell through when the weather is frightful – but did you know that just a 1ºF temperature increase can boost strawberry sales by 8%?
11 Oct 2024 Hurricane Milton damages could top $121B. What it means for retailers
Hurricane Milton is bearing down on Florida as the storm is forecasted to make landfall on the state's Gulf Coast Wednesday night. Initially raised to a Category 5 in days prior, Milton has been downgraded back to a Category 4 as it nears Florida.
07 Oct 2024 Why Everyday Weather, Not Billion-Dollar Disasters, Impacts Businesses Most
Subtle weather shifts can make or break businesses. Year-ahead forecasts can offer businesses a competitive edge in planning inventory, avoiding losses and driving profits.
03 Oct 2024 How sales and weather forecasting can give leaders the advantage
Year-ahead weather forecasting can help companies better plan their strategy amid uncertain times, writes Bill Kirk.
12 Sep 2024 Captain Bill Kirk of Weather Trends 360
Weather Trends 360 conducts long-range forecasts for businesses, explaining weather and how that can affect any particular business.
05 Sep 2024 Long-term weather trends with 'Captain' Bill Kirk
'Captain' Bill Kirk, CEO of weathertrends360, joins Forecasting with Friends to talk about long-term weather trends for the area!
02 Sep 2024 How Microbreweries Are Using Year-Ahead Weather Forecasts To Project Sales
One of the tools gaining traction among microbreweries is BrewCast™. This tool was designed to provide highly accurate, long-term weather forecasts tailored specifically to the needs of small brewers.
28 Aug 2024 BrewCast™ looks to assist craft brewers
weathertrends 360 discusses the company's newest offering BrewCast™, a platform to assist microbreweries operate their business around year-ahead weather.
26 May 2022 Upcoming hurricane season a 'perfect storm' for higher gas prices, says weather watcher
Bill Kirk, WeatherTrends International, on the companies that could be affected by what could be a 'historic' hurricane season. With CNBC’s Melissa Lee and the Fast Money traders, Guy Adami, Tim Seymour, Karen Finerman and Pete Najarian.
16 Mar 2022 Spring Outlook: Expect a warm, wet and stormy spring season
Bill Kirk, CEO of WeatherTrends, discusses the outlook for the spring season.
18 Nov 2021 Weather's role in supply chain issues that may disrupt your holiday
Bill Kirk, CEO & Co-founder of Weathertrends360, talks Thanksgiving food supply shortages relating to weather and production.
15 Sep 2021   Weather Trends Recap & Outlook for Retailers & Seasonal Suppliers
In his presentation, CEO of Weather Trends International Bill Kirk talks about how his company can help businesses answer key questions related to manufacturing, inventory, product mix, advertising, and more.
20 Sep 2021  How does the weather affect what we buy?
Bill Kirk speaks to “Marketplace” host Amy Scott about how the weather affects consumer behavior.
9 Dec 2019   This weather forecaster claims to predict sales of shorts and ice scrapers a year in advance. Can he — or anyone else?
Reliable year-ahead forecasts would be invaluable to retailers. "Once merchandise has been put out for the season," said Sucharita Kodali, an analyst and executive at Forrester research, "the cake is baked."
JPMorgan's Matthew Boss says 2 key factors are fueling brick-and-mortar strength
JPMorgan retail analyst Matthew Boss sees the rare winners of brick-and-mortar retail pursuing two aspects that he believes are key to staying afloat during the rise of e-commerce.
Bethlehem exec named to top CEO list by international business website
Owler, which has more than 1 million community members, has named Bill Kirk, CEO and co-founder of Weather Trends International Inc., as the No. 17 CEO in the tech industry and No. 32 overall out of 167,000 CEOs that it ranked.
A Big Exit For A Big Agri Data Startup: Who's Next? - Weather Trends International
Farmers? What has minding soil and cows to do with data mining? Turns out the world's most ancient occupation, for millennia an exemplar of experience-based decisions by individuals, is now teeming with data geeks.
Forbes 2009 America's Most Promising Companies
Weather Trends International was ranked #5 out of thousands of companies for this prestigious award.
Don't let it rain on your parade
What if you had known ahead of time that Hurricane Katrina would come our way in 2005? Or that, in 2007, we'd have a completely out-of-whack year, weather-wise?
Weather Trends CEO Interviewed on Follow the Money with Eric Bolling
Live interview on Canada's pull out of the Kyoto Protocol.
Weather Trends International 2011 Stevie Award Winner
Weather Trends International won their 12th business technology award for Web Site of the year (wt360.com) in the 2011 American Business "Stevie" Awards ceremony on June 20th 2011.
Weather Trends International has released a 99-cent mobile application for the iPhone that lets any user predict long-term weather patterns.
A year's worth of weather in your hand
How about a smartphone application that claims to predict the weather a year in advance?
Zillion introduces free year long weather forecasting web site
The long range forecasting company Weather Trends International is gearing up to push its brand in the consumer markets with weathertrends360.com
The Day After Tomorrow - The Weather of the Future
Introducing wt360.com a website helmed by a crack team of meteorologists/fortune-tellers/covert operatives that predicts weather patterns nearly one year out in 195 different countries, online now for your vacation scheming assistance.
An Algorithm that Can Predict Weather a Year in Advance
The private firm based in Bethlehem, PA, uses technology first developed in the early 1990s, to project temperature, precipitation and snowfall trends up to a year ahead, all around the world, with more than 80% accuracy.