wt360 Weather Brief 24 Oct '26 Colder/Stormier West Boosts Fall Sales
Captain's Log
24 Oct '26: Happy Saturday. :)
Did you know that predicting your home or store utility bill is pretty simple math, and with an accurate monthly long range forecast you can eliminate the big surprises. This example is for New York City which shows a much milder Winter outlook and especially December which is expected to trend +9F warmer than last year. This corresponds to at least a 28% reduction in YOY energy consumption and upwards of 45% for less efficient homes. CLICK ON IMAGES FOR A LARGER VIEW.
On average this would translate to a $240 December savings for New York residents resulting in more discretionary spending going into January.
The ever-volatile swings in weather can have a huge impact on a big retailer with thousands of stores that have utility exposure in the tens to hundreds of millions of dollars with minimal fluctuations in YOY weather.
The weathertrends360 app with SUNNY AI companion can tell you project your monthly utility consumption a year ahead across every mile on Earth.
Apple: https://apps.apple.com/us/app/weathertrends360-year-ahead/id6767758303
Google: https://play.google.com/store/apps/details?id=com.weathertrends.app
The 2026 hurricane season is winding down with only 36 days left in the season. To date the Pacific set record for Accumulated Cyclone Energy (ACE) with 24 systems, but only 10 very short-lived storms in the Atlantic.
The Atlantic is on pace to be one of the least active in recent history, compared to the hyperactive 2023-2024 seasons.
Severe weather to date shows tornadoes down -1% vs last year but still +19% above average, hail cases down -4% vs LY but wind cases way up +28% vs last year and the most in 15 years. El Niño Fall-Winters tend to have unusually active severe conditions.
The short-range severe weather outlook shows some activity in the Southwest U.S.
FLU is starting to pick up with Louisiana starting to surge. This is the #1 most common area for early onset of FLU in the U.S. Warmer weather in the East over the next two weeks will tend to keep the spread slow.
Last week (18-24 Oct) across the World shows the U.S. trending +1.4F warmer than last year and 14th warmest in 41 years. The East Coast and California were the cooler spots with favorable Fall category demand. Snowfall was the most in 4 years and 16th most in 41 years, while rainfall was down -76% vs LY and 2nd driest in 41 years. The U.K. and India were the most favorable areas with colder/wetter weather driving demand for early Fall merchandise.
Week 7 NFL football shows the U.S. trending +1.8F warmer than a year ago Sunday and 20th warmest of the past 41 years so near average. Rainfall down -58% and 21st driest in 41 years with most games dry. Drier benefits attendance and overall concession sales, colder driver hot beverage sales.
This week (25-31 Oct) shows the warmer weather spreading East while colder weather invades the West. Warmer/Drier weather benefits Halloween candy, costume and outdoor decor clearance sales. Very stormy in the drought plagued areas from TX to SD with snow in the high elevations of the West. The U.S. overall trends +6.5F warmer than LY and 5th warmest of the past 41 years. Snowfall up +1600% over LY and most in 3 years, while rainfall is down -42% vs LY and driest in 10 years but a tale of two halves - dry East, stormy West and Central. This time of year colder/wetter weather benefits Fall merchandise sales.
The 6-day Snowfall outlook (24-29 Oct) shows moderate snow in the highest elevations of the Northern Rockies impacting 5% of the U.S. population.
Don't forget to FALL BACK on 1 November - next Sunday at 2am as Daylight Savings Time comes to an end.
The Polar Vortex shows signs of some weakening and elongating with the threat for colder bursts into Western North America, Europe and Central Russia.
Next week (1-7 Nov) is the start of the holiday shopping season with the Western U.S. very favorable for Fall merchandise while the Eastern half of the U.S. is very warm. The U.S. overall trends +4.8F warmer than LY, warmest in 10 years and 3rd warmest in 41 years. Snow up +111% over LY but still 17th least in 41 years, while rainfall is way up +296%, wettest in 34 years and 3rd wettest in 41 years. This will benefit storm categories like wiper blades, washer fluid and winter tires.
The World 2-week (25 Oct - 7 Nov) Temperature outlook shows the cold spots in Western North America, Europe and Central Russia.
The World 2-week (25 Oct - 7 Nov) Precipitation outlook shows an increasing stormy pattern in the U.S., Eastern Europe and Australia (Spring).
You can get this blog in your email inbox every weekend (FREE) via subscription.
Have a great week ahead, and don't forget to follow us on social media for updates: Facebook, Twitter(X), YouTube, and Linkedin.
- Captain Kirk out (USAF Gulf War Veteran 1989-1999)
Did you know that predicting your home or store utility bill is pretty simple math, and with an accurate monthly long range forecast you can eliminate the big surprises. This example is for New York City which shows a much milder Winter outlook and especially December which is expected to trend +9F warmer than last year. This corresponds to at least a 28% reduction in YOY energy consumption and upwards of 45% for less efficient homes. CLICK ON IMAGES FOR A LARGER VIEW.
On average this would translate to a $240 December savings for New York residents resulting in more discretionary spending going into January.
The ever-volatile swings in weather can have a huge impact on a big retailer with thousands of stores that have utility exposure in the tens to hundreds of millions of dollars with minimal fluctuations in YOY weather.
The weathertrends360 app with SUNNY AI companion can tell you project your monthly utility consumption a year ahead across every mile on Earth.
Apple: https://apps.apple.com/us/app/weathertrends360-year-ahead/id6767758303
Google: https://play.google.com/store/apps/details?id=com.weathertrends.app
The 2026 hurricane season is winding down with only 36 days left in the season. To date the Pacific set record for Accumulated Cyclone Energy (ACE) with 24 systems, but only 10 very short-lived storms in the Atlantic.
The Atlantic is on pace to be one of the least active in recent history, compared to the hyperactive 2023-2024 seasons.
Severe weather to date shows tornadoes down -1% vs last year but still +19% above average, hail cases down -4% vs LY but wind cases way up +28% vs last year and the most in 15 years. El Niño Fall-Winters tend to have unusually active severe conditions.
The short-range severe weather outlook shows some activity in the Southwest U.S.
FLU is starting to pick up with Louisiana starting to surge. This is the #1 most common area for early onset of FLU in the U.S. Warmer weather in the East over the next two weeks will tend to keep the spread slow.
Last week (18-24 Oct) across the World shows the U.S. trending +1.4F warmer than last year and 14th warmest in 41 years. The East Coast and California were the cooler spots with favorable Fall category demand. Snowfall was the most in 4 years and 16th most in 41 years, while rainfall was down -76% vs LY and 2nd driest in 41 years. The U.K. and India were the most favorable areas with colder/wetter weather driving demand for early Fall merchandise.
Week 7 NFL football shows the U.S. trending +1.8F warmer than a year ago Sunday and 20th warmest of the past 41 years so near average. Rainfall down -58% and 21st driest in 41 years with most games dry. Drier benefits attendance and overall concession sales, colder driver hot beverage sales.
This week (25-31 Oct) shows the warmer weather spreading East while colder weather invades the West. Warmer/Drier weather benefits Halloween candy, costume and outdoor decor clearance sales. Very stormy in the drought plagued areas from TX to SD with snow in the high elevations of the West. The U.S. overall trends +6.5F warmer than LY and 5th warmest of the past 41 years. Snowfall up +1600% over LY and most in 3 years, while rainfall is down -42% vs LY and driest in 10 years but a tale of two halves - dry East, stormy West and Central. This time of year colder/wetter weather benefits Fall merchandise sales.
The 6-day Snowfall outlook (24-29 Oct) shows moderate snow in the highest elevations of the Northern Rockies impacting 5% of the U.S. population.
Don't forget to FALL BACK on 1 November - next Sunday at 2am as Daylight Savings Time comes to an end.
The Polar Vortex shows signs of some weakening and elongating with the threat for colder bursts into Western North America, Europe and Central Russia.
Next week (1-7 Nov) is the start of the holiday shopping season with the Western U.S. very favorable for Fall merchandise while the Eastern half of the U.S. is very warm. The U.S. overall trends +4.8F warmer than LY, warmest in 10 years and 3rd warmest in 41 years. Snow up +111% over LY but still 17th least in 41 years, while rainfall is way up +296%, wettest in 34 years and 3rd wettest in 41 years. This will benefit storm categories like wiper blades, washer fluid and winter tires.
The World 2-week (25 Oct - 7 Nov) Temperature outlook shows the cold spots in Western North America, Europe and Central Russia.
The World 2-week (25 Oct - 7 Nov) Precipitation outlook shows an increasing stormy pattern in the U.S., Eastern Europe and Australia (Spring).
You can get this blog in your email inbox every weekend (FREE) via subscription.
Have a great week ahead, and don't forget to follow us on social media for updates: Facebook, Twitter(X), YouTube, and Linkedin.
- Captain Kirk out (USAF Gulf War Veteran 1989-1999)