Captain's Log 20 Apr '20 Stuck in a Rut!

Happy Monday! :)

The FLU has very likely gone below the baseline with the 3rd straight week of plunging activity. The good news is COVID19 also appears to have peaked around 10 April and starting a slow downward trend in activity. CLICK ON IMAGES FOR A LARGER VIEW.



This last week of April (20-26 April) shows the pattern stuck in a rut with colder conditions East and warmer West with a fast up and down 3-day pattern (20-22nd cold, 23-25 warm, 26-28 cold, 29-1 May warmer and much warmer out around Mother's Day! For the U.S. overall the week looks to trend 2.9F colder than last year and 16th coldest of the past 35 years (slightly below average). Rainfall remains much above average trending wettest in 9 years and 2nd wettest in 35 years nationally but well below average snowfall.



Next week (27 Apr - 3 May) A bit warmer than last year with slightly below average national temperatures trending 16th coldest in 35 years. Rainfall remains much above average and wettest in 3 years, 5th wettest in 35 years with snowfall again well below average.



The World 2-week outlook shows similar trends with Eastern North America and Alaska on the colder side while the Western U.S. and Canada trend warmer. Eastern Europe into Western Russia is also on the cold side.



Our clients already know exactly what we're forecasting for Winter 2020-2021 week-by-week and specifically what it means for their products store-by-store, but here's a sneak peek high level Fall-Winter worldwide outlook. Let's talk about what it means for your business. Overall we're expecting a bit cooler Winter but by no means brutally cold. The two really cold periods with a potential brief Polar Vortex incursion looks to be early January #1 and early February #2. Overall we're expecting a dry Winter with below average national snowfall.



We'll end with the little Angelina Kirk being super girl to "save the world" as she said. Yup...she found Daddy's stash of wt360 super heroes!



Have a great week, stay healthy, the end is near! Don't forget to follow us on social media for frequent updates: Facebook, Twitter, YouTube, Pinterest and Linkedin

- Captain Kirk out.