Captain's Blog 28 Jun '25 Coolest July 4th Weekend in 10 Years

Captain's Log
28 June 2025: Happy Saturday.



The Equatorial Pacific Ocean looks to remain in an ENSO Neutral Phase (no La Niña, no El Niño) for the balance of 2025. CLICK ON IMAGES FOR A LARGER VIEW

LOG 1-min

The sub-surface water temperatures across the Equatorial Pacific show generally warmer than average water temperatures suggesting a neutral to slightly warm phase for 2025 into early 2026.

LOG 2-min

Drought shows 49% of the U.S. in dry to drought phases which is up a bit over last year when 45% of the U.S. was dry vs an average year of 46%. Drought is clearly expanding in the West and Central Plains.

LOG 3-min

The number of wildfires across the U.S. is +32% above average and the most in over 10 years. Wildfires are up +114% vs last year which was near historic low in terms of numbers of fires at this point in the season. The Summer - Fall wildfire season is likely to become a major concern this year primarily in the West.

LOG 4-min

Severe weather cases remain high with tornadoes the most in 14 years, wind cases the most in 14 years and hail is down vs last year.

LOG 5-min

The severe weather outlook shows the Upper Plains and Midwest the highest risk regions over the next few days then diminishing a bit.

LOG 6-min

Hot 90F days year-to-date through the 27th of June show the U.S. trending down -9% vs last year and despite the major heatwave in the Northeast, hot 90F days are actually down -26% vs last year. But that's a big uptick from a week ago when the Northeast was the least in 22 years.

LOG 7-min

The 2-week outlook shows diminishing heatwaves with hot 90F days down -15% and least in 4 years nationally for the 28 Jun - 12 Jul period. The Northeast is down -77% vs last year and least in 10 years. This will have a negative impact on hot seasonal categories like AC, cold beverages and auto batteries.

LOG 8-min

Last week (22-28 Jun) across the World shows the U.S. trending -1.6F COOLER than last year but still 6th warmest of the past 40 years. But, hot 90F days were up +3% and the #1 most in 40 years thanks to the 5-day heatwave that plagued the eastern half of the country. Several cities from DC to Boston topped 100F with record highs. Rainfall was down -15% vs last year, driest in 3 years and 16th driest of the past 40 years. This was a good week with strong pent-up demand for items like pool chemicals, water toys, and cold beverages.

LOG 9-min

The U.K., Western Europe, and Northeast China were the really hot spots.

LOG 10-min

This week (29 Jun - 5 Jul) shows a moderating trend with the heat shifting toward the Northwest. The U.S. overall trends -0.4F cooler than last year, coolest in 4 years but 12th warmest of the past 40 years. Hot 90F days are down -14% vs last year, least in 9 years nationally and 18th most of the past 40 years. Rainfall is down -12%, driest in 3 years but 17th wettest of the past 40 years. Overall a slightly down week for hot seasonal category sales.

LOG 11-min

The Independence Day weekend (3-6 July) shows an even cooler trend with the U.S. trending the coolest in 10 years, -2.6F cooler than last year. Hot 90F days are again down -16% vs last year, least in 10 years, while rainfall is -9% drier than a year ago, least in 4 years and 19th driest of the past 40 years. Overall a net negative for hot seasonal category sales with the strongest gains in the Northern Rockies into the Midwest.

LOG 12-min

Next week (6-12 July) starts the "Dog Days of Summer" with the U.S. overall trending -2F cooler than last year, but 9th warmest of the past 40 years. The heat looks to remain in the Northwest , Plains and build across the Southeast. Hot 90F days down -17% vs last year but still 8th most of the past 40 years, while rainfall is up +2% with much needed rain in the Corn Belt. Overall a somewhat soft week for seasonal sales compared to last year.

LOG 13-min

The World 2-week Temperature outlook (29 Jun - 12 Jul) shows the really hot conditions across Europe, China with building warmer weather across Canada and the Northwest U.S. and Alaska.

LOG 13-min

The World 2-week Rainfall outlook (29 Jun - 12 Jul) shows generally above average rainfall across much of the U.S. but dry across Europe.

Have a great week ahead, and don't forget to follow us on social media for frequent updates: Facebook, Twitter, YouTube, Pinterest and Linkedin.

- Captain Kirk out