8 Nov '25 wt360 Captain Kirk Weather Brief - Cold & Snow East
Captain's Log
8 Nov '25: Happy Saturday! :)
As a reminder, we've turned our weekend blog and video into a FREE email subscription service and sign up is super easy - link here: https://www.weathertrends360.com/Newsletter/Captains-Log/Subscribe
Each week we'll showcase an example of our YEAR-AHEAD Power of 1 Degree technology and how it influences seasonal category sales. Today's categories will be snow accessories, utility consumption and apparel sales. CLICK ON IMAGES FOR A LARGER VIEW
We asked "MY WT360" AI tool tell us about the wt360 December snowfall outlook and what it means for seasonal sales and equity winners and losers. The top category winner in December appears to be Snow Throwers up +26% vs last year's good start. The U.S. snowfall index shows the snowiest December in 8 years with above average national snowfall. Soft categories would be cold beverages and holiday decor due to the more disruptive weather pattern. With consumer utility bills likely to be way up with higher consumption, the equity winners are Xcel Energy (XEL), Dutch Bros (BROS) and Northwest Natural Gas (NWN).
To help you better plan your year-ahead utility bills, wt360 Energy Calculator provides the expected monthly increases or decreases you can expect a year ahead. It's free! There's also a free EV Charge Calculator as cold weather can dramatically reduce battery life. Billings Montana example here, tools work globally.
Look at the middle October to late December temperature trends for the U.S. overall shows a strong end to Q3 and star of Q4 with the coldest conditions in 6 years boosting apparel sales +28%. A milder period in late November - early December likely to bring a -22% decline in apparel sales, but then a big surge for middle to late December with sales likely up +38% with the coldest conditions in 3 years and snowiest in 8 years.
Last week (2-8 Nov) across the World shows the U.S. trending -3.1F colder than last year but still 11th warmest of the past 40 years. Cold 32F days were up +3% vs LY, but 8th least in 40 years, while rainfall was very dry down -60% nationally, least in 5 years and 7th least in 40 years. This time of year, colder/drier weather benefits overall store traffic. The U.K. and Europe had much warmer and wetter conditions, a negative for Fall merchandise.
Not much severe weather this past week with tornadoes YTD trending -13% vs last year, hail +1% and winds +2% vs last year.
The U.S. cold 32F index shows a minor uptick +10% vs last year but still 4th least in 40 years, while the snowfall index is down -72% vs LY and #1 least in 40 years.
This week (9-15 Nov) shows a 4-5 day cold snap in the East with very warm conditions in the West. The U.S. overall trends -3.6F colder than last year, coldest in 6 years and 21st coldest in 40 years. Snowfall index is up +447% over very little snow last year, but still 19th most in 40 years, while rainfall is -60% drier than a year ago and driest in 9 years. These are favorable trends for Fall merchandise sales in the Eastern half of the U.S.
The 6-day snowfall outlook (8-13 Nov) shows the first significant Lake Effect snow event (early) with national snowfall up +72% vs LY, most in 3 years and 12th most in 40 years (above average) with 31% of the U.S. population getting some accumulating snowfall.
Next week (16-22 Nov) before Thanksgiving shows a fast moving pattern with a big cool down in the West while the East warms up. Nationally temperatures trend +1.1F warmer than LY and 8th warmest of the past 40 years. Higher demand for Fall merchandise shifts west with heavy snow in the mountains. Snowfall up +83% vs LY, most in 3 years and 13th most in 40 years (above average). This is a strong start for snow accessory categories that were hard hit last year. Rainfall down -15% vs LY, but still 12th wettest in 40 years with a relatively stormy U.S. pattern.
The World 2-week (9-22 Nov) Temperature outlook shows the Northeast U.S. the one very favorable spot for prolonged Fall and even Winter merchandise sales. Warm to cold out West. Europe is generally mild and unfavorable, while very cool conditions in Australia will soften Spring demand.
The World 2-week (9-22 Nov) Precipitation outlook shows a stormier pattern across North America and Europe. This can hurt store traffic but boost demand for Fall merchandise. Continued wet across Brazil benefiting the Full Season crops with a record shattering yield expected (a negative for Corn/Soy prices).
Have a great week ahead, and don't forget to follow us on social media for updates:Facebook, Twitter(X), YouTube, Pinterest and Linkedin.
- Captain Kirk out (USAF Gulf War Veteran 1989-1999)
As a reminder, we've turned our weekend blog and video into a FREE email subscription service and sign up is super easy - link here: https://www.weathertrends360.com/Newsletter/Captains-Log/Subscribe
Each week we'll showcase an example of our YEAR-AHEAD Power of 1 Degree technology and how it influences seasonal category sales. Today's categories will be snow accessories, utility consumption and apparel sales. CLICK ON IMAGES FOR A LARGER VIEW
We asked "MY WT360" AI tool tell us about the wt360 December snowfall outlook and what it means for seasonal sales and equity winners and losers. The top category winner in December appears to be Snow Throwers up +26% vs last year's good start. The U.S. snowfall index shows the snowiest December in 8 years with above average national snowfall. Soft categories would be cold beverages and holiday decor due to the more disruptive weather pattern. With consumer utility bills likely to be way up with higher consumption, the equity winners are Xcel Energy (XEL), Dutch Bros (BROS) and Northwest Natural Gas (NWN).
To help you better plan your year-ahead utility bills, wt360 Energy Calculator provides the expected monthly increases or decreases you can expect a year ahead. It's free! There's also a free EV Charge Calculator as cold weather can dramatically reduce battery life. Billings Montana example here, tools work globally.
Look at the middle October to late December temperature trends for the U.S. overall shows a strong end to Q3 and star of Q4 with the coldest conditions in 6 years boosting apparel sales +28%. A milder period in late November - early December likely to bring a -22% decline in apparel sales, but then a big surge for middle to late December with sales likely up +38% with the coldest conditions in 3 years and snowiest in 8 years.
Last week (2-8 Nov) across the World shows the U.S. trending -3.1F colder than last year but still 11th warmest of the past 40 years. Cold 32F days were up +3% vs LY, but 8th least in 40 years, while rainfall was very dry down -60% nationally, least in 5 years and 7th least in 40 years. This time of year, colder/drier weather benefits overall store traffic. The U.K. and Europe had much warmer and wetter conditions, a negative for Fall merchandise.
Not much severe weather this past week with tornadoes YTD trending -13% vs last year, hail +1% and winds +2% vs last year.
The U.S. cold 32F index shows a minor uptick +10% vs last year but still 4th least in 40 years, while the snowfall index is down -72% vs LY and #1 least in 40 years.
This week (9-15 Nov) shows a 4-5 day cold snap in the East with very warm conditions in the West. The U.S. overall trends -3.6F colder than last year, coldest in 6 years and 21st coldest in 40 years. Snowfall index is up +447% over very little snow last year, but still 19th most in 40 years, while rainfall is -60% drier than a year ago and driest in 9 years. These are favorable trends for Fall merchandise sales in the Eastern half of the U.S.
The 6-day snowfall outlook (8-13 Nov) shows the first significant Lake Effect snow event (early) with national snowfall up +72% vs LY, most in 3 years and 12th most in 40 years (above average) with 31% of the U.S. population getting some accumulating snowfall.
Next week (16-22 Nov) before Thanksgiving shows a fast moving pattern with a big cool down in the West while the East warms up. Nationally temperatures trend +1.1F warmer than LY and 8th warmest of the past 40 years. Higher demand for Fall merchandise shifts west with heavy snow in the mountains. Snowfall up +83% vs LY, most in 3 years and 13th most in 40 years (above average). This is a strong start for snow accessory categories that were hard hit last year. Rainfall down -15% vs LY, but still 12th wettest in 40 years with a relatively stormy U.S. pattern.
The World 2-week (9-22 Nov) Temperature outlook shows the Northeast U.S. the one very favorable spot for prolonged Fall and even Winter merchandise sales. Warm to cold out West. Europe is generally mild and unfavorable, while very cool conditions in Australia will soften Spring demand.
The World 2-week (9-22 Nov) Precipitation outlook shows a stormier pattern across North America and Europe. This can hurt store traffic but boost demand for Fall merchandise. Continued wet across Brazil benefiting the Full Season crops with a record shattering yield expected (a negative for Corn/Soy prices).
Have a great week ahead, and don't forget to follow us on social media for updates:Facebook, Twitter(X), YouTube, Pinterest and Linkedin.
- Captain Kirk out (USAF Gulf War Veteran 1989-1999)