6 Dec '25 wt360 Weather Brief - Next 14 Days - U.S. Coldest & Snowiest in 9 Years
Captain's Log
6 Dec '25: Happy Saturday! :)
We're excited to announce our new partner Spatera.com. An Analytics as a Service for the Modern Data Economy. They eliminate the complexity of analytics delivery by moving processing to where data lives. Our first category on their platform is Coffee with history, short range and year-ahead coffee favorability forecasts (CoffeeCast). CLICK ON IMAGES FOR A LARGER VIEW.
Our Power of 1 Degree technology has proven that every 1F colder there is a 2% increase in coffee consumption, 10F colder +20% YOY. Applying that knowledge to our weekly year-ahead forecasts, we can predict coffee sales by week anywhere on Earth - Japan winter example here.
Today's wt360 AI forecast is a 6-month outlook showing the U.S. trending the coldest in 12 years, snowiest in 7 years and 6% wetter. All very negative trends for equities that perform better with warmer/drier weather into Spring. The output picked Xcel Energy (XEL) as the equity winner with a favorability index of +2.3 and best in 8 years - a strong buy signal for this stock. Conversely it shows a negative -1.3 equity index for Scotts Miracle-Gro (SMG) and the worst in 12 years. Hard to put fertilizer down with a cold/snowy Winter - late Spring.
wt360's Equity 100 Sunday am report and on-going data feeds track and forecast how weather is helping or hurting equities across 19 sectors.
Unfortunately, the Polar Vortex is camping out over Eastern North America and the Eastern half of the U.S. the next couple weeks and that's a negative for Christmas Holiday Season store traffic. This time of year, milder and drier weather is better for store traffic. It is a plus for Winter seasonal merchandise over gift categories.
While Flu is increasing, it's still off to the slowest start in 4 years. This is a positive for the Holiday Shopping Season with a healthier population.
A quick season ending summary on Hurricanes that ended with 13 named storms and 4 major hurricanes and 3 CAT 5 hurricanes. A lot of East Coast threats but no hurricane landfalls in 2025 vs last year's Gulf Coast landfalls.
Severe weather has been slow the past few months with tornadoes down -13% vs last year, hail and wind cases +2% vs last year.
Snow has been anything but slow with the fastest start in 6 years and +84% more snowfall than last year.
Cold 32F days across the U.S. are also increasing and now +7% vs last year, but still 9th least in the past 40 years.
Snow Cover this morning shows 42% of the U.S. blanketed in snow vs only 21% last year. This is the most coverage in 7 years, average is 28%.
The 6-day snowfall outlook remains active with 47% of the U.S. population getting some snow, +244% more than last year, most in 9 years and 11th most of the past 40 years.
The U.S. Population weighted snow index shows 4 very snow weeks in a row. This is a negative for the Holiday Season store traffic.
Last week (30 Nov - 6 Dec) across the World shows the U.S. trending -1.8F colder than last year, coldest in 23 years and 3rd coldest in 40 years! Snowfall up +92% vs LY, most in 12 years and 7th most in 40 years, while rainfall was up +261% vs LY, wettest in 3 years and 15th wettest in 40 years. These are favorable trends for the must have Winter seasonal categories, but very disruptive to overall store traffic. This can lead to trip consolidation and a switch to greater on-line shopping hurting brick and mortar store traffic. Europe and Russia were much warmer YOY, while it was cooler and wetter across Brazil for their crops that are likely to be record breaking on top of last year's record breaking yields.
This week (7-13 Dec) shows another Polar Vortex shot in the Eastern half of the U.S. with the week trending -3.6F colder than last year, coldest in 9 years and 13th coldest in 40 years. Snowfall up +247%, most in 12 years and 6th most in 40 years, while rainfall is down -43% vs LY and 11th driest in 40 years. These are generally very unfavorable store traffic trends, but a big plus for must have Winter seasonal merchandise. 
Next week (14-20 Dec) before Christmas remains cold with the U.S. trending -8.4F colder than last year, coldest in 9 years and 10th coldest in 40 years. Same general pattern of cold Central and East, warm West. Snowfall again up +82% vs LY, most in 3 years and 13th most in 40 years, while rainfall id up +80% vs LY, wettest in 3 Yrs and 6th Wettest in 40 years. Again, very negative store traffic trends with disruptive weather. The West remains the warm/dry spot.
The World 2-week Temperature Outlook (7-20 Dec) shows Warm West, Cold Eastern U.S. and warm across Europe and China.
The World 2-week Precipitation Outlook (7-20 Dec) shows a stormy U.S. pattern, very wet across Brazil and Australia.
You can get this blog/video in your email inbox every Saturday (FREE) via subscription.
Have a great week ahead, and don't forget to follow us on social media for updates: Facebook, Twitter(X), YouTube, Pinterest and Linkedin.
- Captain Kirk out (USAF Gulf War Veteran 1989-1999)
We're excited to announce our new partner Spatera.com. An Analytics as a Service for the Modern Data Economy. They eliminate the complexity of analytics delivery by moving processing to where data lives. Our first category on their platform is Coffee with history, short range and year-ahead coffee favorability forecasts (CoffeeCast). CLICK ON IMAGES FOR A LARGER VIEW.
Our Power of 1 Degree technology has proven that every 1F colder there is a 2% increase in coffee consumption, 10F colder +20% YOY. Applying that knowledge to our weekly year-ahead forecasts, we can predict coffee sales by week anywhere on Earth - Japan winter example here.
Today's wt360 AI forecast is a 6-month outlook showing the U.S. trending the coldest in 12 years, snowiest in 7 years and 6% wetter. All very negative trends for equities that perform better with warmer/drier weather into Spring. The output picked Xcel Energy (XEL) as the equity winner with a favorability index of +2.3 and best in 8 years - a strong buy signal for this stock. Conversely it shows a negative -1.3 equity index for Scotts Miracle-Gro (SMG) and the worst in 12 years. Hard to put fertilizer down with a cold/snowy Winter - late Spring.
wt360's Equity 100 Sunday am report and on-going data feeds track and forecast how weather is helping or hurting equities across 19 sectors.
Unfortunately, the Polar Vortex is camping out over Eastern North America and the Eastern half of the U.S. the next couple weeks and that's a negative for Christmas Holiday Season store traffic. This time of year, milder and drier weather is better for store traffic. It is a plus for Winter seasonal merchandise over gift categories.
While Flu is increasing, it's still off to the slowest start in 4 years. This is a positive for the Holiday Shopping Season with a healthier population.
A quick season ending summary on Hurricanes that ended with 13 named storms and 4 major hurricanes and 3 CAT 5 hurricanes. A lot of East Coast threats but no hurricane landfalls in 2025 vs last year's Gulf Coast landfalls.
Severe weather has been slow the past few months with tornadoes down -13% vs last year, hail and wind cases +2% vs last year.
Snow has been anything but slow with the fastest start in 6 years and +84% more snowfall than last year.
Cold 32F days across the U.S. are also increasing and now +7% vs last year, but still 9th least in the past 40 years.
Snow Cover this morning shows 42% of the U.S. blanketed in snow vs only 21% last year. This is the most coverage in 7 years, average is 28%.
The 6-day snowfall outlook remains active with 47% of the U.S. population getting some snow, +244% more than last year, most in 9 years and 11th most of the past 40 years.
The U.S. Population weighted snow index shows 4 very snow weeks in a row. This is a negative for the Holiday Season store traffic.
Last week (30 Nov - 6 Dec) across the World shows the U.S. trending -1.8F colder than last year, coldest in 23 years and 3rd coldest in 40 years! Snowfall up +92% vs LY, most in 12 years and 7th most in 40 years, while rainfall was up +261% vs LY, wettest in 3 years and 15th wettest in 40 years. These are favorable trends for the must have Winter seasonal categories, but very disruptive to overall store traffic. This can lead to trip consolidation and a switch to greater on-line shopping hurting brick and mortar store traffic. Europe and Russia were much warmer YOY, while it was cooler and wetter across Brazil for their crops that are likely to be record breaking on top of last year's record breaking yields.
This week (7-13 Dec) shows another Polar Vortex shot in the Eastern half of the U.S. with the week trending -3.6F colder than last year, coldest in 9 years and 13th coldest in 40 years. Snowfall up +247%, most in 12 years and 6th most in 40 years, while rainfall is down -43% vs LY and 11th driest in 40 years. These are generally very unfavorable store traffic trends, but a big plus for must have Winter seasonal merchandise. 
Next week (14-20 Dec) before Christmas remains cold with the U.S. trending -8.4F colder than last year, coldest in 9 years and 10th coldest in 40 years. Same general pattern of cold Central and East, warm West. Snowfall again up +82% vs LY, most in 3 years and 13th most in 40 years, while rainfall id up +80% vs LY, wettest in 3 Yrs and 6th Wettest in 40 years. Again, very negative store traffic trends with disruptive weather. The West remains the warm/dry spot.
The World 2-week Temperature Outlook (7-20 Dec) shows Warm West, Cold Eastern U.S. and warm across Europe and China.
The World 2-week Precipitation Outlook (7-20 Dec) shows a stormy U.S. pattern, very wet across Brazil and Australia.You can get this blog/video in your email inbox every Saturday (FREE) via subscription.
Have a great week ahead, and don't forget to follow us on social media for updates: Facebook, Twitter(X), YouTube, Pinterest and Linkedin.
- Captain Kirk out (USAF Gulf War Veteran 1989-1999)